The company continues to use his likeness on Chef Boyardee-brand products, which are still made in Milton, Pennsylvania. The Weiners helped the Boiardi brothers develop a process for canning the food at scale. Surviving commercials with Boiardi from 1953 are on most Kinescopes of the US soap opera Love of Life from that year. Dr. Pepper? The company even grew its own mushrooms in the factory. Did you know that Chef Boyardee was a real person? In 1946, he sold the company to the American Home Products conglomerate for nearly $6 million. Boiardi died of natural causes on June 21, 1985, at age 87 in his home of Parma, Ohio, survived by his wife Helen and son Mario. To meet the growing demand, Boiardi and his brothers built a small processing plant and launched the Chef Boiardi Food Company in 1928. Lippert believed the ad influenced other famous commercials such as Prince Spaghetti (known for "Anthony! He worked as a cook at his first restaurant at the tender age of 10 years old in Italy. Eventually, the chef started charging his customers for take out orders of uncooked pasta, cheese, and especially his popular sauce. Boiardi appeared in many print advertisements and television commercials for his brand in the 1940s through the 1960s. The man who graces cans of beefaroni and spaghetti and meatballs, Ettore “Hector” Boiardi, was not only a real person, but a culinary talent who headed the kitchen at a New York icon and catered a presidential wedding before hitting it big in the prepared food business. The others were created as marketing gimmicks. (Boiardi Family) Meanwhile, back in New York and still at The Plaza, Paul Boiardi encouraged a regular diner to … In the last two decades, rumors have abounded[who?] All Rights Reserved. For producing rations supplying Allied troops during World War II, he was awarded a Gold Star order of excellence[clarification needed] from the United States War Department.[7]. Today I found out Chef Boyardee was a real person. The dish was so popular that patrons wanted to make it for themselves at home, so Boiardi began to assemble take-out meal kits that included dried pasta, cheese and cleaned milk bottles filled with marinara sauce along with instructions on how to cook, heat and assemble the meal. Mrs. Fields Cookies was founded by Debbi Fields (b. Mike Pence's post-White House plans come into focus. A Harte Appetite: Culinary icon Chef Boyardee was a real person. FACT CHECK: We strive for accuracy and fairness. Born in 1897 in the northern Italian region of Piacenza, Boiardi supposedly used a wire whisk for a rattle and by age 11 was working as an apprentice chef at a local hotel. Boiardi continued developing new Italian food products for the American market until his death in 1985, at which time the Chef Boyardee line was grossing $500 million per year for International Home Foods. Explore Hector Bellerin's biography, personal life, family and real age. Made up. Wednesday, September 1, 2010. Author: Christopher Klein His actual name was Ettore Boiardi, and he was born in 1897 in northern Italy. But if you see something that doesn't look right, click here to contact us! Ettore “Hector” Boiardi or better known as Chef Boyardee started a culinary revolution without even knowing. Ettore Boiardi (aka Chef Boyardee) Unlike the fictional product marketing icons of Betty Crocker, Aunt Jemima, and Mrs. Butterworth, Chef Boyardee was indeed a real person. Perhaps you didn’t know, but Chef Boyardee was a real person. March 11, 2011 Daven Hiskey 13 comments. Boiardi in fact appeared in many print advertisements and television commercials for his brand in the 1940s, 1950s and 1960s. He was an Italian immigrant who eventually saved enough money to open his own restaurant in … Ettore Boiardi (October 22, 1897 – June 21, 1985), better known by the Anglicized name Hector Boyardee, was an Italian-American chef, famous for his eponymous brand of food products, named Chef Boyardee. Like some other namesakes, Marie Callender was a real person but had no actual involvement with the company. Il Giardino d’ Italia, “The Garden of Italy” in English, soon became one of Cleveland’s top eateries with customers regularly lining up to wait for tables and dine on Boiardi’s signature cooked-to-order spaghetti with its savory sauce and tangy cheese. The patrons of Il Giardino d'Italia frequently asked for samples and recipes of his spaghetti sauce, so he filled cleaned milk bottles.[2]. From the Chef Boyardee website: Hector Boiardi’s story begins in 1897 in the Northwest Italian town of Piacenza. He is buried at All Souls Cemetery in Chardon Township, Ohio. The company’s first product was a pre-packaged spaghetti dinner in a carton that included a canister of grated parmesan cheese, a box of spaghetti and a large jar of spaghetti sauce. (Clearly, the spelling change was to help consumers know how to pronounce his name.) Chef Boyardee was a real man. Nonetheless, the American Home investment became profitable, because Chef Boy-Ar-Dee became the leading canned food brand name in the US market. (Credit: Apic/Getty Images). Boiardi's product was soon being stocked in markets everywhere – the company had to open a factory in 1928 to meet the demands of national distribution. In 1914, the 16-year-old Boiardi set sail for new opportunities and arrived at Ellis Island aboard the French ship La Lorraine. In 1928, the Chef Boyardee Company was born. © 2021 A&E Television Networks, LLC. Gourmet Beef-a-Reeno is an upscale version of a Chef Boyardee … Nieves Hector is a resident of FL. His American customers and salesmen struggled with the pronunciation of his last name, so the chef decided to change it to the phonetic “Boy-Ar-Dee.” “Everyone is proud of his own family name but sacrifices were necessary for progress,” Boiardi said. Ettore Boiardi was an Italian-American immigrant born in 1897. The company was among the largest importers of parmesan cheese and olive oil from Italy, and in 1938 the chef moved his operation to a closed hosiery mill in Milton, Pennsylvania, after getting local farmers to agree to grow a particular type of tomato for his sauce. Today I found out Chef Boyardee was a real person. When the young Ettore Boiardi immigrated from Italy to … [1] On May 9, 1914, at the age of 16, he arrived at Ellis Island aboard La Lorraine, a ship of French registration. Ettore Boiardi (October 22, 1897 – June 21, 1985), better known by the Anglicized name Hector Boyardee, was an Italian-American chef, famous for his eponymous brand of food products, named Chef Boyardee. Colonel Sanders was real. HISTORY reviews and updates its content regularly to ensure it is complete and accurate. He later immigrating to America at the age of 16 and took the name “Hector Boiardi” as he passed through Ellis Island. [1] He later learned more restaurant skills as an immigrant in Paris and London. He was a prince of the royal house and the heir apparent to his father's throne. By age 11, he was working as an apprentice chef at a hotel in his hometown. Chef Boyardee was, in fact, a real person. Chef Boyardee: The Man on the Can. The company’s rapid growth, however, outstripped Boiardi’s ability to run it. He was an Italian-born chef who became famous for his eponymous franchise of food products. With his take-out revenue beginning to eclipse that of his dine-in customers, Boiardi saw a burgeoning business opportunity. [8][9] His last appearance in a television commercial promoting the brand aired in 1979. Chef Boyardee: Chef Boyardee's cans of ravioli and other pastas were the brainchild of real life chef Ettore Hector Boiardi. Boiardi followed his brother Paolo to the kitchen of the Plaza Hotel in New York City, working his way up to head chef. The man on a Chef Boyardee can is a real person, and the man is none other than the founder of Chef Boyardee. Ettore "Hector" Boiardi was born in Italy and immigrated to Cleveland in 1914. (The product line is currently owned by ConAgra Foods, which bought it in 2000.). Hector Boiardi was an authentic Italian chef, and he founded the Chef Boyardee company in the 1920’s, alongside his brothers. [11], In June 2000, ConAgra Foods acquired International Home Foods. Everyone's familiar with the mustachioed chef on the canned pasta, but was Chef Boyardee a real person? Chef Boy-Ar-Dee commercial - 1953 Marketing is a powerful thing, and you might be surprised to learn that the smiling man in the chef's hat isn't a marketing gimmick — he's a very real person who was actually named Chef Boyardee... sort of. The ad features a large group of children running through Venice singing, "Hooray...for Beefaroni!" Chef Boy-Ar-Dee was not only a real person, but a culinary talent who headed the kitchen at a New York icon and catered a presidential wedding. Her son Don Callender is the one who, in 1948 at the age of 20, opened a wholesale bakery to make pies for the restaurant business, and he named it after her because nobody would want "Don's Pies". Mrs. Fields? He became a food prodigy by age 11, in his native … In 2018, Barbara Lippert of Advertising Age compared the 1966 Young & Rubicam ad for Beefaroni to The 400 Blows and running of the bulls. [10] He had two grandchildren. Chef Boyardee was a real man, but he spelled his last name a little different from what you see on the cans of his pasta in sauce. Published in ItalianAmerican2020. Gena is a genealogist and author of the book “ From the Family Kitchen.” There are a number of … [1] Already then, the company was the largest importer of Italian Parmesan cheese, while also buying tons of olive oil, according to niece Anna Boiardi. In 1924 he opened a restaurant there by … He became one of the first celebrity chefs as he appeared in print advertisements and television commercials. Posted 6 months ago by James Fair Similarly to Colonel Sanders, Chef Boyardee was a real person, and he did create the business that shares his name. [3] After sauce, their next product was closer to a complete pasta meal, including a canister of grated Parmesan cheese, a box of spaghetti, and a jar of pasta sauce, held together in cellophane plastic wrap. Chef Boyardee’s real name was Ettore Boiardi. A native of Piacenza, Italy, he was a world renowned chef known for his many Italian dishes. Anthony!") [4] Touting the low cost of spaghetti products as a good choice to serve to the entire family, Boiardi introduced his product to the public in 1929. Heartbreaking reason star's young son went to bed crying He entered the kitchen at New York City’s prestigious Plaza Hotel, where his older brother Paul was a maître d’, and within a year he assumed the position of head chef. Chef Boyardee was a fictional creation whose name was taken from the given names of the company’s three founders: Boyd, Art, and Dennis. There has even been an internet rumor denying his existence, claiming that "Boyardee" was combination of the names of three food company executives; Boyd, Art and Dennis.… 1950s advertisement for Chef Boy-Ar-Dee spaghetti sauce. The product sold well, but Boiardi soon discovered a problem. The company’s low-cost but tasty meals became popular during the Depression and helped to make Italian food a mainstay in the United States. that Chef Boyardee was not a real person, but merely a fictional character created to sell foodstuffs, such as Aunt Jemima. No other Trojan warrior approaches Hektor's courage and valor. Pie chef Marie Callender: Real. Born Ettore (Hector) Boiardi, Chef Boyardee was a real man and a real chef (unlike Mrs. Butterworth or Betty Crocker). In 1938, production was moved to Milton, Pennsylvania, where they could grow enough tomatoes to serve the factory's needs,[4] which reached 20,000 tons of tomatoes per season at peak production;[1] they also began growing their own mushrooms on location in the plant. His name was actually Hector Boiardi. Boiardi lost money after arguing with the War Department over compensation for the wear and tear on the steel mills. Chef Boy-Ar-Dee is one of the most familiar figures in the supermarket aisles, but you may be surprised to know that the smiling, mustachioed character in the towering chef’s hat wasn’t some corporate marketing concoction like Betty Crocker. And, despite rumors to the contrary, Chef "Boy-Ar-Dee" was more Colonel than Betty - although that … Chef Boyardee was, in fact, a real person. Figment of imagination. Chef Boyardee’s name is a combination of the names of the three founders of the company: Boyd, Art, and Dennis. Young Hector quickly gravitated toward the hospitality industry. Today I found out Chef Boyardee was a real person. Betty Crocker was not. A couple of the chef’s regular patrons who owned a local grocery store chain helped him design a canning process and find a national distributor. Did you know that Chef Boyardee was a real person? are non-practicing Catholics, while Hector clings to atheistic beliefs. Both steel mills and the government wanted ownership of the steel industry during war production. He was a short order cook in Cleveland, Ohio where he first canned his spaghetti. Introduction: In this article, Gena Philibert-Ortega searches old newspapers to learn about Chef Boyardee – a real person who helped greatly during WWII. An image of Ettore Boiardi in Chef Boy-ar-dee whites Ettore Boiardi was born in Piacenza, Italy in 1897. The chef died on June 21, 1985, at the age of 87, but on supermarket shelves around the world, his smiling face lives on. Yes he was a real person. [7], Ettore Boiardi as shown in a 1953 television commercial, 1953 television commercial with Ettore Boiardi, "Chef Boyardee Was a Real Person Who Brought Italian Food to America", "Sarasota Herald-Tribune - Google News Archive Search", "The Man, The Can: Recipes Of The Real Chef Boyardee", "Hector Boiardi Is Dead: Began Chef Boy-ar-dee", "Hector Boiardi of 'Chef Boy-Ar-Dee' Foods Dies", The Man, The Can: Recipes Of The Real Chef Boyardee, https://en.wikipedia.org/w/index.php?title=Ettore_Boiardi&oldid=997804387, Infobox person using certain parameters when dead, Wikipedia articles needing clarification from July 2020, Wikipedia articles with WORLDCATID identifiers, Creative Commons Attribution-ShareAlike License, Helen J. Boiardi (1921–1985); (his death), This page was last edited on 2 January 2021, at 09:02. He was an Italian-American immigrant born in 1897. In 1927, Boiardi met Maurice and Eva Weiner who were patrons of his restaurant and owners of a local self-service grocery store chain. Already at the age of 11, he was working as an apprentice chef at the local "La Croce Bianca" restaurant, although his duties were confined to non-cooking odd jobs such as potato peeling and dealing with the trash. From his packaged food company’s beginnings, Boiardi’s smiling face appeared on the labels of his products. Businessman. Boiardi sourced high-quality ingredients. His full name was Ettore Boiardi. Born Ettore (Hector) Boiardi, Chef Boyardee was a real man and a real chef (unlike Mrs. Butterworth or Betty Crocker). (Image credit: Mike Mozart/Flickr) OK, he didn’t spell his name the same way, but Ettore “Hector” Boiardi was a real person. Chef Boyardee Was a Real Person. 1956, Oakland, California) Chef Boyardee? Real Person. Boiardi was born in Piacenza, Italy, in 1897, to Giuseppe and Maria Maffi Boiardi. Boiardi remained a consultant with the company until 1978 and continued to appear in advertisements. Chef Boy-Ar-Dee was not only a real person, but a culinary talent who headed the kitchen at a New York icon and catered a presidential wedding. Known affectionately as 'Chef Boyardee' he founded his food franchise of products with his wife Helen. By Tom Harte. Ettore Boiardi was an Italian-American immigrant born in 1897. He worked as a cook at his first restaurant at the tender age of 10 years old in Italy. His entrepreneurial skill became polished and well known when he opened his first restaurant, Il Giardino d'Italia, whose name translates as "The Garden of Italy", at East 9th Street and Woodland Avenue in Cleveland, in 1926. Yes, Chef Boyardee was an actual person, and for more information about him, look below for a detailed answer on his past. It should be noted, however, that Conagra Brands, the company that distributes Chef Boyardee products, has not issued a recall for these canned mini raviolis, as of this writing. Investing the funds in steel mills to produce goods for the Korean War was, in hindsight, an unwise business decision, amid a nationalization and privatization argument. and "Hilltop" for Coca-Cola. So talented was Boiardi that, according to his New York Times obituary, he directed the catering for the wedding reception of President Woodrow Wilson and his second wife, Edith, at The Greenbrier hotel in West Virginia in December 1915. Twice a week we compile our most fascinating features and deliver them straight to you. After struggling with cash flow, compounded by internal family struggles over the ownership and direction of the company in managing rapid internal growth, he sold his brand to American Home Foods, later International Home Foods, for about $5.96 million. Two years later, the chef moved to Cleveland to run the kitchen at the Hotel Winton, and in 1924 Boiardi finally opened a restaurant of his own with his newlywed wife, Helen. And he’s just one of the 33 grocery store brands named after real people. They also procured distribution across the United States through their grocery's wholesale partners. Showing 1-149 of 149 messages [4] Boiardi sold his products under the brand name "Chef Boy-Ar-Dee" because non-Italians could not manage the pronunciation,[5][6] including his own sales force: he was quoted as saying that "everyone is proud of his own family name, but sacrifices are necessary for progress". He supervised the preparation of the homecoming meal served by Woodrow Wilson at the White House for 2,000 returning World War I soldiers.

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